
Joe Norton
Founder & Owner
AdminPerformance Marine Watersports - Osage Beach
Joe Norton founded Performance Marine Watersports over 30 years ago, turning his passion for watersports into a family business. As a former professional wakeboarder, Joe wanted to help others experience the same excitement and connection to the water that shaped his own life. Today, he works alongside his sons, building on a reputation for personal service, lasting relationships, and taking care of customers long after the sale. For Joe, seeing his family share that passion is one of the most rewarding parts of the business he built.





