Privacy Policy

Last updated: November 13, 2026

This Privacy Policy explains how Performance Marine Watersports ("we", "us", or "our") collects, uses and shares information when you visit https://www.performanceloz.com/ (the "Site"), contact us through it, or use its chat advisor. By using the Site, you agree to the practices described here.

Information You Give Us

We collect the information you choose to send us, including when you:

Fill out a form, such as a contact, boat inquiry, service, trade-in or financing form
Chat with the advisor on our Site
Email or call us

Depending on the form, this may include your name, email address, phone number, ZIP code, the boat or service you are interested in, details about a boat you want to trade (such as year, make, model, hours and condition), your message.

Information Collected Automatically

When you visit the Site, our servers and service providers automatically receive standard technical information, such as your IP address, browser and device type, the pages you view, the page that referred you, and the date and time of your visit. We use this to operate, secure and improve the Site.

Cookies, Analytics and Advertising

The Site uses cookies and similar technologies. Some are needed for the Site to work, such as remembering your display preference and letting you continue a chat conversation where you left off. Others help us understand and improve how the Site is used, and measure our advertising:

Google Analytics helps us understand how visitors find and use the Site. You can opt out with the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
Meta (Facebook) Pixel helps us measure our ads on Facebook and Instagram and show relevant ads to people who have visited the Site. You can manage how Meta uses this information in your Facebook or Instagram ad settings.

You can block or delete cookies through your browser settings. Some parts of the Site may not work properly if you do.

Chat Advisor

Our chat advisor is an automated assistant that uses artificial intelligence to answer questions about our boats, services and Lake of the Ozarks. Your chat messages are stored so we can respond, follow up on your request, and improve our service. If you share your contact details in a chat, our team may contact you about your inquiry. Please do not share sensitive information, such as financial account or Social Security numbers, in the chat.

How We Use Your Information

We use the information we collect to:

Respond to your questions and requests
Help you find, buy, finance, trade or service a boat
Contact you about your inquiry by email or phone
Operate, maintain, secure and improve the Site
Comply with legal obligations

How We Share Your Information

We do not sell your personal information. We share it only as described here:

Service providers. We use companies that host and operate our Site, chat advisor, analytics, email and customer management systems on our behalf. They may use your information only to provide those services to us.
Legal reasons. We may disclose information if required by law, or to protect the rights, property or safety of Performance Marine Watersports, our customers or others.
Business transfers. If our business is sold or merged, customer information may be transferred as part of that transaction.

Third-Party Services

Some features of the Site are provided by other companies, and information you enter there is handled under their privacy policies, not this one:

Financing applications are completed on our financing partner's secure website.
Maps on our location pages are provided by Google Maps.
Videos on the Site are provided by YouTube.

The Site also links to our social media pages and to manufacturer websites. We are not responsible for the privacy practices of these sites.

Data Security

We use reasonable administrative, technical and physical safeguards to protect your information, and the Site is served over an encrypted (HTTPS) connection. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Data Retention

We keep your information for as long as we need it for the purposes described in this policy, such as following up on your inquiry or serving you as a customer, or as required by law.

Your Choices

You can ask us to access, correct or delete the personal information you have given us by contacting us using the details below.
You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date at the top of this page. Your continued use of the Site after a change means you accept the updated policy.

Contact Us

If you have any questions about this Privacy Policy or your information, please contact us:

Email: [email protected]
Phone: (573) 693-9400
5755 Osage Beach Pkwy, Osage Beach, MO 65065